Assessing the Market With a Demand Curve's Positive Slope
In this paper that contains five pages the argument in favor of a positive slope is presented by examining the Pepsi and Coke cola wars and the projected demand curve slip should market equilibrium be disturbed. Alfred Marshall's descriiption of the standard of market assessment in his 1890 text Principles of Economics is also included. There are three bibliographic sources cited.
File: D0_LCcurve.doc
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