Bringing High-Speed Internet Connections to the Cable Company
An 8 page paper discussing Harvard Case 9-597-050. Rogers Communications, Inc. is Canada’s largest cable TV provider and is assessing the advisability of entering the high-speed Internet service provider market. Though there was potential for several high-speed options in the future, none were available to cable customers in 1995. Rogers’ board has approved the project as long as it is completely funded with subscriber fees, and market research has indicated that cable modem service will be of interest only to a portion of potential customers. The paper makes recommendations for what Rogers can do. Includes a SWOT analysis and two tables. Bibliography lists 1 source.
File: CC6_KSwave.doc
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