Entering the Automotive Market in Canada
This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
File: TS14_TEcanauto.rtf
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