Gardener’s Eden
A 5 page paper discussing some of the reasons for the mail-order and import company’s success. Gardener’s Eden was founded in 1979, sold to Williams-Sonoma in 1983, and then sold to Brookstone, Inc. in 1999. Williams-Sonoma has only minimal Internet exposure, preferring to use its limited Internet exposure to offer catalogs by mail to new customers. Brookstone already makes its products available for sale on the Internet and provides new avenues for Gardener’s Eden previously unavailable to them. The company maintains its upper-end niche of providing high-quality imported and domestic products with a focus on recreational and artistic, rather than utilitarian, gardening. Bibliography lists 7 sources.
File: CC6_KS-GEden.doc
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