MARKETING COMMUNICATIONS AND VIRGIN ATLANTIC
When Virgin Atlantic was founded in 1984, it was little more than a commuter airline "puddle jumping" throughout Europe. Today, it is an airline that fights regular battles with British Airways, while promoting its "upper class" service. This paper explores how, exactly, Virgin Atlantic communicates its image to the flying public. Bibliography lists 3 sources.
File: D0_MTvirgin.rtf
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