Marketing Guard Soap in Canada
A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless of business results. The purpose here is to identify and assess some of the alternatives available to the company. Bibliography lists 3 sources.
File: CC6_KSmktgSoapCan.rtf
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