Paper Details

Marketing LA Gear Shoes

An 8 page paper discussing ways that LA Gear, the third-largest manufacturer of athletic shoes in 1990, can effectively target the men's shoes market after having been noted as the primary supplier of fashion athletic shoes for women. The paper includes SWOT and BCG analyses, and recommends that LA Gear introduce an upper-end line that can justify higher prices and win over the men who want more technically advanced shoes. No sources listed.

File: CC6_KSLAGear.wps

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