Marketing Plan for Affordable Housing
A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche has opened to the builder committed to quality and to holding down costs where ever possible, as many would-be home buyers find most new housing beyond their reach. Building in accordance with the standards of government-backed lenders assures acceptance by nearly every mortgage broker, many of which are seeking additional funding opportunities themselves as the wave of refinancing and upper-end new home purchases slows. Bibliography lists 7 sources.
File: D0_Affordh.wps
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