Marketing Questions
This 8 page paper answers three marketing questions. The first looks at how the extended marketing mix (the 7 P’s) will vary depending on the way it is used for different segments of a market, assessed by showing how it may be used for a mass market and upper market watch. The second question considers the differences in marketing services compared to physical goods. The last section considers the challenges of international marketing. The bibliography cites 7 sources.
File: TS14_TEmanwatch.rtf
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