Molson Breweries - Marketing Mix Analysis
A 6 page paper. Founded in 1786, Molson Breweries is one of Canada's two largest breweries. The company expanded to the U.S. and to Brazil. A merger with Coors in 2005 will open more distribution channels and larger markets to both breweries. This essay presents a marketing mix analysis that is written in narrative form. Examples of marketing campaigns are provided, such as the twin labels the company devised to increase sales in the U.S. The writer points out the only weak spot may be Brazil but since Molson acquired two Brazilian breweries, they are attacking this problem. Additional promotional suggestions are made for increasing sales in Brazil. Bibliography lists 10 sources.
File: MM12_PGmolsn.rtf
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