Should Levi Strauss Undertake a Product Expansion Strategy into a New Market?
This 5 page paper looks at a plan by Levi-Strauss to enter a new market selling suits competing with upper market firms. The report style assesses this plan to occupy a duel market position. To assess this plan the consumer buying process is considered to determine of the plan is likely to be successful. The bibliography cites 4 sources.
File: TS14_TElevisuits.doc
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