Marketing Questions: Mass Customization

A 7 page paper in two parts, each addressing separate marketing questions. Part I discusses a 2004 magazine article addressing the shift from mass marketing to "micro marketing" and what it could mean to marketers, consumers and the US economy. Part II assesses primary product categories and market segments of Amy and Air Force Exchange Services (AAFES), the company that operates post exchange stores on US military bases. Bibliography lists 3 sources.

The Cold War: A Time of Instability

An 8 page discussion of the Cold War. Contends that this period was anything one of peace and security. Provides examples of the friction which existed between the United States and the Soviet Union, the events culminating in the Soviet invasion of Afghanistan, the dissolution of the Soviet Union, and the changing role of the U.S. in maintaining world peace, as well as other examples illustrating that indeed this was a vary unstable period. Bibliography lists 5 sources.

Cuba's Economy

A 5 page paper discussing the Cuban economy and Castro's claim that the country is moving toward a market economy. Bibliography lists 5 sources.

USSR Propaganda - Hot and Cold

A 15 page paper dealing with the use of propaganda in the Soviet system. Soviet propaganda is examined through chronological development from 1917 to post-Cold War. Bibliography lists 11 sources.

Rethinking the Cold War

A 6 page analysis of "We Now Know: Rethinking Cold War History" by John Lewis Gaddis. The writer presents a summation of the author's main points and argues that the main theme of the book is that the Cold War resulted solely from the ideological imperatives of the Communist Party and the actions of the Soviets. No additional sources cited.

Energy Generation in the Sun and Stars

A 9 page overview of the method of energy generation by the Sun, specifically the nuclear aspects of this generation. Discussed are the basic processes that lead to energy generation, the reactions that take place, and the mathematical and astronomical theories which apply to these reactions and processes. Terminology covered includes, in part, solar neutrino, energy transport, post main sequence phase, non-solar main-sequence stars, astro neutrino, and supernovae. Bibliography lists 7 sources.

Lee at Gettysburg

A 7 page research paper that examines Lee's tactics at Gettysburg. The paper looks at Lee's own military correspondence and also at the theories of historian Michael Palmer in his book Lee Moves North, which argues that Lee's style of command was instrumental in the loss. Bibliography lists 2 sources.

Commodore Isaac Chauncey And The War Of 1812

This 5 page paper discusses some of Chauncey's actions and command at Lakes Erie and Ontario. Chauncey established his main site at Sacket's Harbor by Lake Ontario. His aim was to prevent communication between the British forces along Lake Ontario. He succeeded in doing that although Chauncey is not perceived as a great naval hero. Bibliography lists 7 sources.

A Positive Slope on the Demand Curve - A Marketing Assessment

A 5 page paper that critically assesses the argument that for some goods, the economics demand curve may exhibit a positive slope. Presented is an example using the current cola war between Coca Cola and Pepsi Cola and a shift in demand curve slope that could possibly occur were the equilibrium of this market disturbed. Also briefly discussed is the origin of this marketing assessment standard as introduced in Alfred Marshall's 1890 publication of Principles of Economics. Bibliography lists 3 sources.

The Cold War: A Comparison of the “The Hunt for Red October”, “Red Storm Rising”, and Historical Fact

A 5 page review of the Cold War years. The author of this paper emphasizes that the intent of the Cold War was to stabilize world politics and to maintain peace. In reality, it could be contended that the real outcome of this political approach was anything but a peaceful and secure world order. Indeed, the Cold War itself was a kind of warfare. Even in recognition of the fact that no actual warfare between the two main players, the Soviet Union and the United States erupted during the Cold War years, it was a period of intense hostility. This hostility is no better imprinted on the American psyche than through literature and movies. Two books in particular have added to our understanding of the Cold War. These books, both by author Tom Clancy, are “The Hunt for Red October” and “Red Storm Rising”. Each offers significant insight to the tensions which existed between the Soviet Union and the United States during the Cold War years. Bibliography lists 3 sources.

Poland & Romania, Revolution in the 1980s

A 3 page research paper that contrasts and compares 2 revolutions in the Soviet bloc in the 1980s, specifically Poland and Romania. The writer examines what occurred in each country and the Soviet reaction. Bibliography lists 2 sources.

Economic Factors of the Industrial Revolution

A 3 page paper discussing how the advent of the Industrial Revolution affected local economic relationships that previously had been in effect, and how ultimately those changes gave rise to changes in the stock market structure. Lack of governance allowed entanglements that would be illegal today, allowing the crash of the market in 1929 to cripple the economy for the duration of the Great Depression. Bibliography lists 3 sources.

The Industrial Revolution that is the Internet

Computerization and the emerging information highway is transforming the American economy. Computers are changing the composition and distribution of labor, improving labor efficiency, and creating new markets and new forms of organizations. The advent of the Internet has led to a shift in the market strategy that can be compared with the changes that were wrought with the Industrial Revolution. This 8 page paper examines the similarities between the Industrial Revolution and the advent of the Internet. Bibliography lists 6 sources.

The Damage of Weapons

This 10 page paper examines the way that weapons technology and development has adversely impacted on the environment and human life. Weapons include nuclear and atomic, nuclear, chemical and biological weapons. The papers considers the financial costs as well as environmental and social costs, using examples such as the Hanford Nuclear plant clean-up, anthrax burying by the former Soviet Union and the use of herbicides in Vietnam and Columbia. The bibliography cites 5 sources.

Soviet Union in the 1980s

A 5 page research paper that examines the end of the Cold War, focusing on the arms race and the Soviet Union. After World War II, the world faced another crisis, in the form of expansion by the Soviet Union of its sphere of influence. While historians and scholars differ concerning the causes of the arms race known as the Cold War, many agree with John Lewis Gaddis (1997) that the US had no alternative but to suppress Soviet expansion at all costs. This examination looks at Russia in the 1980s, while focusing on the arms race and the culmination of the Cold War. Bibliography lists 5 sources.